This advanced practical course is designed for MSMEs that are ready to move beyond basic selling and achieve consistent revenue growth. It equips business owners with proven marketing and sales techniques to attract the right customers, close deals with confidence, and increase the value of every sale.
Through hands-on tools and real-world practice, learners will strengthen their sales approach, improve pricing and negotiation, and build systems for follow-ups, repeat sales, and customer loyalty. By the end of the course, participants will be able to convert market opportunities into reliable income and stronger cash flow—supporting business growth and more effective use of finance.
- Enseignant: Admin User
Strong businesses are built on trust, transparency, and responsible decision-making. This course helps MSME owners understand how good governance, basic compliance, and risk management protect their businesses and open doors to new opportunities.
Learners will gain practical knowledge on business registration, tax basics, contracts, and identifying everyday business risks. By the end of the course, participants will be able to operate more confidently, reduce uncertainty, and build credibility with customers, partners, and financial institutions—laying a solid foundation for sustainable growth and access to finance.
- Enseignant: Admin User
Sales are the lifeblood of every business. This course equips MSME owners with the skills and confidence to find customers, convert opportunities into sales, and build lasting customer relationships. Learners will explore how to understand market demand, communicate value, and access both local and digital markets.
Through practical tools and real-world examples, participants will learn how to attract new customers, increase repeat sales, and create predictable revenue streams. By the end of the course, MSMEs will be better positioned to grow sales sustainably, strengthen customer trust, and improve their business stability and repayment capacity.
- Enseignant: Admin User
Digital tools are no longer optional—they are essential for running and growing a modern business. This course empowers MSME owners to confidently use smartphones, digital payments, and simple online tools to manage daily operations, track sales and expenses, and reach customers more efficiently.
Learners will gain practical, hands-on skills to adopt digital payments, maintain digital records, and create a reliable transaction history that strengthens business visibility and credibility. By the end of the course, participants will be better equipped to operate in the digital economy, improve efficiency, and build a digital footprint that supports business growth and access to finance.
- Enseignant: Admin User
Every successful business starts with more than an idea—it starts with clarity, purpose, and the ability to turn opportunity into value. This course inspires MSME owners to think like entrepreneurs and build businesses that are structured, resilient, and ready to grow.
Learners will discover how to clearly define their value, understand their customers, and design business models that generate consistent income. Through simple, practical tools, this course empowers entrepreneurs to move beyond trial and error and build businesses with direction, confidence, and long-term potential.
By the end of the course, participants will see their business not just as an activity, but as a growth-ready enterprise built for sustainability and success.
- Enseignant: Admin User
Strong businesses are built on strong financial control. This practical course helps MSME owners understand and manage their money with confidence. Learners will gain simple, real-world skills to track income and expenses, manage cash flow, price products correctly, and separate business and personal finances.
By the end of the course, participants will be able to make better financial decisions, maintain healthy cash flow, and build the discipline needed for business stability, growth, and access to finance.
- Enseignant: Admin User
- Enseignant: Test User one
